About the Book

The Revenge of Analog

The Revenge of Analog

Real Things and Why They Matter
1st Edition
November 2016
Not Yet Published
Hardcover · 304 Pages
$25.99 U.S. · $33.99 CAN · £17.99 U.K. · €19.99 E.U.
ISBN 9781610395717


By now, we all know the mythology of the digital revolution: it improved efficiency, eliminated waste, and fostered a boom in innovation. But as business reporter David Sax shows in this clear-sighted, entertaining book, not all innovations are written in source code. In fact, businesses that once looked outdated are now springing with new life. Behold the Revenge of Analog. Sax has found story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music supposedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade, generating more than half a billion dollars in 2015 alone. Even the offices of Silicon Valley icons like Google and Facebook increasingly rely on analog technologies like pen and paper for their business. Sax's work reveals not just an underreported trend in business, but a more fundamental truth about how humans shop, interact, and even think. Blending psychology and observant wit with old-fashioned reportage, Sax shows that humans need to work, sell, and live in the real world — not on a screen.

About the Author

David Sax is a writer and reporter who specializes in business. His work appears regularly in the New York Times, Bloomberg Businessweek, NewYorker.com, Saveur, the Grid Toronto, and other publications. He is the author of Save the Deli, which won a James Beard Award for Writing and Literature; and The Tastemakers. He lives in Toronto.