About the Book

Master or Slave?

Master or Slave?

The Fight for the Soul of Our Information Civilization
1st Edition
August 2017
Not Yet Published
Hardcover · 304 Pages
$27.99 U.S. · $36.50 CAN · €21.99 E.U.
ISBN 9781610395694


Shoshana Zuboff's interdisciplinary breadth and depth enable her to come to grips with the social, political, business, and technological meaning of the changes taking place in our time. We are at a critical juncture no less important than the early twentieth century battle between the Progressive movement for fairer and broader economic distribution and the concentrated, narrow interests of the robber barons and the trusts. Today, we confront the vast power of the giant high-tech companies and government, the hidden economic logic of surveillance capitalism, and the propaganda of machine supremacy that threaten to shape and control human life. Will the brazen new methods of social engineering and behavior modification threaten individual autonomy and democratic rights and introduce extreme new forms of social inequality? Or will the promise of the digital age be one of individual empowerment and democratization? Master or Slave? is neither a hand-wringing narrative of danger and decline nor a digital fairy tale. Rather, it offers a deeply reasoned and evocative examination of the contests over the next chapter of capitalism that will decide the meaning of information civilization in the twenty-first century. The stark issue at hand is whether we will be the masters of information and machines or its slaves.

About the Author

Shoshana Zuboff is the Charles Edward Wilson Professor emerita at Harvard Business School and a faculty associate at the Berkman Center for Internet and Society at Harvard University. She joined the HBS faculty in 1981, was one of the first tenured women at HBS, and, the youngest professor to receive an endowed chair. Her PhD is in social psychology from Harvard University; her BA in philosophy is from the University of Chicago. Her previous book, In the Age of the Smart Machine was characterized on the front page of the New York Times Book Review as a work of rare originality. She has been a columnist for Fast Company and BusinessWeek.com. strategy+business magazine named Zuboff one of the 11 most original business thinkers in the world.